Monday, April 24, 2006

The US$100B Industry

Like it or not, this US$100B industry with more than 57 million members worldwide is coming of age. In Malaysia alone, 3 million members contribute US$1.4B distributing products through this channel in 2004.

Worldwide, experts are beginning to recognise the network marketing industry as the new paradigm in which businesses will be conducted in the future.

Fortune 100 companies are jumping onto the bandwagon. Companies like Microsoft, Gillete, Toyota, Xerox, AOL, General Motors, Sun Microsystem, Oracle, Skytel, General Electric, Time Inc., Berkshire Hathaway Inc., Citi Group, Nestle, Remington Industries, Unilever and AT&T, to name just a few.

Warren Buffet - you know who he is - also invests in the direct selling industry through one of his companies, Berkshire Hathaway Inc.

Economic adviser of two presidential administrations, Paul Zane Pilzer , a world-renowned economist, a multi-millionaire software entrepreneur, a part-time rabbi, a college professor and the author of three best selling books Other People's Money (Simon and Schuster, 1989), Unlimited Wealth (Crown Publishers, 1990), God Wants You to Be Rich (Simon and Schuster, 1995/1997) and most recently, The Wellness Revolution (Wiley, 2002) boldly predicts that The Next Millionaires will emerge from this industry!

Financial expert David Bach and author of six consecutive national bestsellers, including two consecutive No. 1 New York Times bestsellers, Start Late, Finish Rich and The Automatic Millionaire sees direct selling as a legitimate industry that can help people earn more money to improve their finances without quitting their job.

Jim Rohn who has been internationally hailed over the years as one of the most influential thinkers of our time is also the world's leading motivational speaker, philosopher and entrepreneur. He describes his involvement in the industry as life revolutionary.

One of America's leading authorities on the development of human potential and personal effectiveness, Brian Tracy considers the network marketing industry The Answer.

Denis Waitley, a most sought after keynote speaker and productivity consultant in the world today calls it The Greatest Trend in Business. Waitley goes further to say that "if you are not networking, you are not working!"

Best selling author, Robert Kiyosaki, of the Rich Dad Poor Dad fame and also an investor and businessman refers to it as The Perfect Business.

Robert G. Allen, in his best seller Mutiple Streams of Income suggests it as another way of generating wealth.

MLM guru Tim Sales calls it Brilliant Compensation.

Dr. Charles King, a graduate of the Harvard Business School and a professor of marketing at the University of Illinois refers to it as The New Profession.

What about you? How do you see this industry?

Despite all these testimonials, we have yet a small group of people associating the industry to scams and illegitimate pyramid schemes. I personally frown upon exploitative and unethical practices by members of this industry so it is fine with me if this group of self-proclaimed experts wishes to go to war with a certain company and its distributors over that. Those bastards have sullied the industry. Go get them!

But to generalise and sweep the whole industry together with the bad apples is itself as irresponsible.

You have noble intentions, I grant you that but ape not the anti-MLM zealots. These extremist appears to be either ignorant or vindictive. And most of the information they publish are just as misleading as what the bad apples are doing to this industry.

2 Comments:

Anonymous Anonymous said...

Ha ... a US$100B scam is more likely!

9:18 AM  
Anonymous Anonymous said...

Hey, tell me which traditional company, organization where the lowest level earns more than the ones above him?? A normal worker can't even earn more than his/her boss. Now I call that "pyramid" scam.

In MLM, the fairest system compensate people based on their efforts and contribution, not based on where they stand in the organization. So.. tell me again, which one do you call SCAM??

1:57 PM  

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